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Jet Pilot takes over Mulisha distribution

Thursday, 21 January 2010 13:10

JPI Pty Ltd, the distributors of Jetpilot, have today announced that they have taken over the distribution rights for Australia and New Zealand of major US FMX brand Metal Mulisha.

JPI Marketing Manager Chris Apps said, “We are extremely excited to be distributing such an iconic label in the MX industry, we all know that motocross enthusiasts are a unique brand of consumers.  Metal Mulisha is not just another clothing brand, it is a lifestyle.  With that in mind, we are dedicated to cater to this dynamic atmosphere with everything from custom fleece, signature art pieces, toys, headphones and New Era Caps.”

"We are confident that the brand will continue its solid growth here in Australia. With the popularity that the FMX movement is experiencing at the moment, strong product design and marketing and a growing team of talented riders, which include Australian riders Cam Sinclair, Jacko Strong and new recruit Robbie Adelberg."

Founded in 1996, Metal Mulisha was originally formed by Freestyle Motocross riders Brian Deegan and Larry Linkogle.  Known for their rebellious attitude and crazy antics, the Mulisha has created a popular and recognizable icon in the action sports industry.  What started off as a small group of riders enjoying what they do best has since turned into an international cult and clothing line.  

JPI Pty Ltd was established in 2000, dedicated to supplying premium product to the action sports industry with the highest level of customer service. We have a proven track record of developing brands to their full potential whilst maintaining core value and integrity.